The UAE National Day has appeared prominently on the AIM calendar for the past 5 years. We’ve had the great pleasure in immersing ourselves into the culture of UAE and Abu Dhabi and have been humbled by the trust they have instilled in us to do so.
Each year we have collaborated with partners to see these ambitious undertakings come to life. And each year we explore unique ways to capture the story and pride of a Nation.
In December 2019, Betty Productions took the ambitions of the annual show to a new level. The partnership between us has always been a special one, and this time around the collaboration was that much more memorable again. The 48th UAE National Day Celebration brought together an intimate story of the Nation’s unsung heroes with a beautifully transformative show that immersed an entire stadium.
While the show set was epic in every way, and certainly a technical masterpiece, the artistic approach that AIM derived was pivotal to the emotional beauty of the show. The warmth of the stories was preserved throughout the show to ensure this ambitious set still presented a deeper human view of the values that built a nation.
The show was staged in the Sheikh Zayed Stadium to a live audience of 30,000 guests, and broadcast across the entire region.