Approached by Haier to revamp the brand’s identity from a traditional appliance company to a pioneer in lifestyle innovation, for the past 3 years Artists in Motion have designed and created the 10,000 metre squared pavilion area in entirety for the Appliance World Expo in Shanghai. AIM oversees the entire project timeline from creating the overall spatial design of the pavilion through to material prototyping and onsite construction management.
The brief is always to not only cover Haier’s brand identity but to also work with their sub-brands including General Electrics (GE), Fisher Paykel, Casarte, U+ Smart Home, Leader, Candy, and Aqua, making the Haier Pavilion a must-see Expo attraction. Each individual brand story is told annually through a clever combination of innovative spatial design, bespoke content for massive screen formats: immersive projection, touch tables, impressive architecture, luxury lifestyle scenes, and a globally-used TVC in multiple languages and formats which featured all recent smart home products activated with voice control in a dynamic and engaging brand film.
AIM is also responsible for designing and producing a myriad of bespoke content design throughout the space each year.