The Shanghai Expo Opening Ceremony for the 2010 World Expo was held on the Expo site along the Huangpu River and broadcast around the world. Alongside the record-breaking fireworks and lighting design, the ceremony featured the world’s largest outdoor LED screen and was designed as the prominent element used to deliver the essence of the show.
35 minutes of 3D motion graphics were created for the LED screen. The content told stories of previous World Expos, Chinese and Shanghai culture, history and symbolism. The creative was complemented by an amazing combination of music, lighting, fireworks and lasers. Content was also created for various water screens on river barges that formed part of the evening water show.