We were thrilled to be asked by client Done & Dusted to once again contribute to the celebration of the 47th UAE National Day in 2018. This event was especially important to the people of the UAE and its leaders as it marked the 100th anniversary of the birth of Sheikh Zayed Bin Sultan Al Nahyan.
Performed at the Zayed Sports Stadium in Abu Dhabi the live spectacular focused on the people’s respect and admiration for the nation’s founder. AIM was given access to never seen before archive footage from the birth of the nation and key moments in Sheikh Zayed’s life. The overall creative approach was to weave these archival moments seamlessly with the large-scale theatrical performances onstage, telling the narrative of the country’s union, development and future.
Our immense canvas was a tilted 80-metre stage with a 60m backdrop that required immersive projected content throughout the show. Rich desert landscapes, futuristic cities, ancient forts, interactive aerial acrobatics and hand drawn depictions of Zayed’s life were created for the show’s performance and to complement the onstage live orchestra, life-size puppets, camels and a cast of hundreds.